Client: ASOBE Zodiac Jewelry 
Project Type: E-commerce Design, Branding, Social Media Campaign
Roles: UX/UI Designer, Graphic Designer, Branding, Copy, SEO
SCOPE
ASOBE Zodiac wants to gain experience designing, branding and advertising an online business via Shopify. 

Other Shopify stores that sell astrology jewelry do not brand or sort their products.

ASOBE decided to women age 14-24 who like astrology and innovate brand positioning. 

PROBLEM
ASOBE Zodiac wants to create a branded user experience.​​​​​​​
ASOBE Zodiac wants 14- 24 year olds to enhance their personal energy through the power of self-development tools.


SOLUTION
To create clean branding tools and clearly sorted inventory by both zodiac sign and best energy for each zodiac sign based on research. 
ASOBE will only use certified gemstones as real, wearable symbolic tools to remind, reflect and analyze the natural world of their minds and bodies. 
ASOBE will clearly represent which gemstones pair with which zodiac signs for best energy via branded chart.
Key Positioning Statement: ASOBE's collections pair personally to ones energy to brighten their spirit.
NOTICING TRENDS
Music and Jewelry and both forms of personal expressions. I found that Spotify personalizes their user experience through presorted inventory based on musical energy using astrology.
UNIQUE SELLING POINTS
EXTENSIVLY PRE-SORTED 
Each crystal and zodiac item is tagged to its corresponding zodiac sign based on best energy.

Limitation: the filter tags cannot be manually set in Shopify and remain in alphabetical order.

CRYSTAL PAIRING CHART
Researched, bespoke, and branded the Gemstone Pairing Chart for Best Healing and Energy is conveniently placed in every gemstone product description to satisfy customer curiosity. 

Brand Guidelines

CLEAN BRANDING 
Raleway is an elegant and geometric typeface to pay homage to celestial constellation patterns as well as ASOBE's polished chic aesthetic. 

The competition does not use custom icons or graphics, so ASOBE sets itself apart by uniquely branding all inventory into collections.

The logo plays on the symbol for earth and sits at the center. It represents the elements, or emotions that come together to create earth or oneself. The white space creates an "x" to mark where oneself stands within a bigger stage. 

ASOBE plays on the phrase "as above so below" which conveys that the perceived inside environment of the mind is a reflection of the perceived outside environment and vice versa. A perfectly succinct embodiment of ASOBE's goal to empower and promote healthy energy.
SEO
Keywords "crystal" "zodiac" "jewelry" "bright" "best" and "energy" used to rank ASOBE on search engines.

Extensively sorted for simple and clean navigation. Allowing room for the inventory to take center stage.

Gemstone Pairing Chart
Photoshopped Product Image Example - Virgo
Photoshopped Product Image Example - Taurus
SOCIAL MEDIA
INSTAGRAM LAYOUT
Inspired by the Chic layout of Patek Philippe, this box breaking format conveys luxury with metallic tones of gold, exclusive circular composition, and uniform symbolism. 

Facebook Page to use Facebook Ads

SOCIAL MEDIA CAMPAIGN

Sponsored Instagram Post Ads posted by Astrology Influencers with 10k - 50k followers

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