Client: Nomad Heart Vintage Treasures
Project Type: Speculated Branding and Print Campaign
Roles: Project Manager, Graphic Designer, Branding
An online brand founded by the love of van lifestyle and genuine human connection contacted me for consultation and branding. Nomad Heart Vintage Treasures position is as a premier vintage retailer suppling handpicked garments for a stylish, retro woman. I provided marketing and advertising consultation and speculated designs to personally connect with a highly engaged audience of over 60k. The goal was to take the brand's presence offline to create tangible prestige.
Marketing tools were chosen to be heavily branded to establish credibility and pay homage to the brand's longevity; light weight because the client was planning a longterm cross country trip; and personable because client's identity is highly connected to brand value.